‘10 million farmers and about 96,000 local dairy cooperatives’ exist in Indian Dairy Industry as of today. This huge statistic clearly indicating that the milk product producing industry in the country is quite important. Now, the question that should pop out in your head is, what role does this industry play with regards to the economy of India? So, to help you answer this question, we (Mmilk) are providing you with a feature analysis which shall enumerate the ‘4 Top Facts of the Indian Dairy Industry’. And here goes the analysis.
History of the Indian Dairy Industry:
The Indian Dairy Industry is considered to be ‘Oyster’ of the global milk products industry. In fact, since the liberalization of the economy in the early 90’s the dairy industry in India has rapidly grown. It was during this period that country officially became the ‘highest milk producer’ in the world. However, the dairy industry in the country first began as a ‘rural cottage industry’. It was towards the end of the 19th century that military dairy farms and co-operative milk unions were created throughout the country. According to statistics, in the three decades that followed independence the dairy industry grew rapidly in the country at a rate of 5% per annum. Furthermore, the major breakthrough witnessed in the dairy industry in India however was the success of Amul Dairy Co-operative. Set up initially in Anand, Gujarat, this co-operative created what was then called ‘Milk Revolution’ in the country. This movement was led by a visionary named Dr. Kurien Verghese. It was eventually through brilliant marketing and advertising, that Amul products became household names. And as of today Amul still continues to be popular. It was the success of this co-operative which helped in creating the ‘National Dairy Development Board’, with the intention of taking what Amul achieved to the next level.
b. Indian Dairy Industry statistics, what does it reflect?
According to a 2016 statistic, the Indian Dairy Industry generated a revenue of about Rs 500 million in the calendar year. It also stated that about 20% of milk is supplied by co-operatives while 34% and 46% are provided by unorganized and local markets respectively. Apparently, according to analysts, the cheese sector within the dairy industry in the country is all set to grow at a rapid rate. Furthermore, the sales of cheese in the country in between 2015-2020, is projected to increase by 31%.
c. Indian Dairy Industry analysis, what does it say?
As per statistics, the Indian Dairy Industry has rapidly grown to become the world’s largest consumer and producer of milk products. It has also been projected that the ice cream and cheese industries will grow extremely quickly in years to come. In fact, the ice cream industry is said to be growing at 15 to 20% and generating a turn over about Rs 4000 crores. In addition, this industry is projected to make about Rs 6,198 crores by the end of 2019. So, the conclusion that can be made is that while the Dairy industry within the country will continue flourish, it is small sectors such as cheese and ice cream that are all set to experience boom in business.
d. Indian Dairy Industry profile, how does it stand?
Over the years the Indian Dairy Industry has developed into a major sector within the Indian country. In fact, such has been its growth that according to a 2012 statistic, India was the second most milk producing country after the United States of America. The fact that the cheese and ice cream industries are all set to grow, only shows that the true potential of the dairy industry in India is yet to be fully explored. And this can only be achieved when the dairy industry in the country organizes itself better.
And so, here is hoping that the facts provided above by us (Mmilk) helps you understand the untapped potential of the Indian Dairy Industry that is waiting to be explored.